Marketing Artwork for Old Song Concert
I worked as lead artist in creating marketing materials and artwork for an old song concert in San Francisco. The music played in the concert was from 1920s~30s in Shanghai, so the artwork should capture the old and graceful feeling.
Multiple design were made, along with different color schemes, the following artwork was chosen to be the final version. Singers' photo, stage background and light with unified color gave a strong feeling of old time Shanghai. Visual elements like traditional decorative pattern and looming font enhanced the atmosphere and pleased viewers.
This artwork was modified into different sizes and published on multimedia platform. According to this visual style, I created other related materials for this concert, such as menu, singer's introduction pages, poster, banner and tickets.